RENAULT INSTITUTE
Client: Renault Institute
Segment: private company institute
WHAT HAVE WE DONE
visual identity
communication tone
communication planning
newsletter
internal campaigns
external campaign
naming and visual identity for projects and supported institutions
institutional communication materials
RENAULT DO BRASIL:
sustainability report
Created in 2010 with the strategic objective of returning, in the form of benefits to society, the impacts caused by the presence of the Renault factory and final product. The Institute currently works based on 3 lines of action:
TRAFFIC SAFETY
HUMAN CAPITAL
ENVIRONMENT
A Yup customer since 2013, our work is to strengthen the position of the Renault Institute through communication that meets strategic objectives, developing actions ranging from institutional, internal marketing, relationship actions, identity and actions for our own projects and those of supported entities, even external communication. Learn a little about this route:
PHASE 1: THE MATURITY OF THE BRAND
A POSITIONING WITH A NEW DIRECTION.
PHASE 2: APPROACHING THE INTERNAL PUBLIC
FOR A BRAND TO SPREAD ITS POSITIONING EXTERNALLY, THIS MUST HAPPEN FIRST INSIDE THE HOME. THEREFORE, ENGAGEMENT ACTIONS ALWAYS BEGIN WITH THE INTERNAL PUBLIC.
PHASE 3: STRENGTHENING A THIRD SECTOR BRAND
START OF COMMUNICATION WITH THE EXTERNAL PUBLIC
The management of a brand in the third sector follows some specific premises to be able to position itself and transmit value in an adequate way. To convey the truth of this brand, we could not fail to use real children who are benefited by some project. Renault's colors are present to maintain the connection and institutional elements (origamis) interfere in the scenario in the same way that the Institute is part of their lives children: entering their universe.
“Since the arrival of YUP in the history of the Renault Institute, we can say that there has been a great transformation.”
Graziela Pontes - Renault Institute Projects
