WE ARE YUP
An agency from Curitiba that was born in 2001 from an uncontrollable passion for design! Branding is currently the backbone that supports our design and communication work. Since then, we have participated in the creation and management of hundreds of brands from countless segments and sizes, from brands for global companies, to local brands, government and many start-ups, which makes us very proud.
Our work is built with love and dedication by a few good hands , as we are great in terms of execution and experience , but tailored to have the look and exclusive attention that our clients deserve. Each project is handled in a completely personalized way.
We are uncomplicated by nature , with no bureaucracy, fragmented structure or departments with complex names.
On here whoever arrives is already a family , there is always space to exchange ideas, think and rethink, plan and draw by hand.
We do not pursue awards or trendy clients , we want the best for those who, like us, believe and work for the good, for a prosperous market, for the development of people and for a world in a more positive direction. That's what moves us.
OUR SERVICE IS SUPER PERSONAL,
EACH CUSTOMER IS TREATED AS UNIQUE.
Here you will have direct contact with whoever coordinates your work and agency partners:
Fabiana Zimmermann
She is the founding partner and creative director of Yup. Graduated in Graphic Design by PUCPR, specialist in marketing by FAE, with research in Branding. Branding professor at Centro Europeu, professor of Packaging & Comunication in postgraduate studies at Esic. Worked in the management and/or creation of hundreds of brand, design and communication projects signed by Yup, for companies such as Grupo Boticário, Volvo, Grupo Renault, SebraePR, State Government, Curitiba City Hall, Grupo Marista, etc. In addition to projects for dozens of new companies, through the Design for Young Companies program, created by Yup to encourage design in start-up companies.
OUR VALUES
Humility and Honesty
We believe that everyone, without distinction, is equal in dignity and our relationships involve warmth, respect and honesty. It is precisely through it, through honesty, that we build our reputation: we are true.
Dialogue and Partnership
We have an innate ability to listen and try to understand every detail that involves our work. We like to talk, exchange and move forward in partnership with our customers.
Construction and Engagement
We are not afraid to get involved and, when necessary, start over, rethink, reinvent – ourselves and the paths we follow. We are adaptable and gladly embrace our challenges.
Family
We are a family business and we value affective relationships. Our doors are always open to our friends and customers. Everyone is welcome in our home.
Optimism and Color
We always believe in the best, we are confident and we work towards it. We have positivity in our DNA and that's why colors are so important to translate us.
